00695nam a22001577a 4500952013100000999001700131020002300148082001700171100005700188245002300245260004500268300004000313500006000353650011700413942000700530  00104070aIMCbIMCd2025-10-30ePurchased: Golden Books g17766.09l0o658.872 CHAp100826r2025-10-30 00:00:00t1u1840yBK  c58593d58593  a978292738086 (pbk)  a658.872bCHA  aChaffey, DaveaFiona Ellis-ChadwickaMajd Abed-Rabbo  aDigital marketing   aHarlowbPearson Education Limited c2025  axxvii, 548p.b: ill., Colc; 26 cm.  aIncludes bibliographical references, glossary and index  aDigital marketingvDigital channel performancevMarketplace analysisvInternet marketingvDigital platformsvFMS  cBK