Kotler, Philip  Kevin Lane Keller  Alexander Chernev <br/><br/>
Marketing management 

 - Harlow  Pearson Education Limited  2025 
 - 605 p.  : ill., Col.  ; 27 cm. 
<br/><br/> Includes bibliographical references, glossary, and index. 
<br/><br/><label>ISBN: </label>1292404817 (pbk) 9781292404813 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Marketing campaign--Marketing segments--Marketing strategies--Marketing research--Decision making--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT