TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management
SN  - 1292404817 (pbk)
U1  - 658.8 
PY  - 2025///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing management
KW  - Marketing campaign
KW  - Marketing segments
KW  - Marketing strategies
KW  - Marketing research
KW  - Decision making
KW  - FMS
N1  - Includes bibliographical references, glossary, and index
ER  -