Kim, Chan W.  Renee Mauborgne  <br/><br/>
Blue ocean strategy   how to create uncontested market space and make the competition irrelevant  

 - Boston   Harvard Business School Press   2015 
 - xxvii, 287 p.  : ill.  ; 24 cm. 
<br/><br/> Included appendix, bibliographical references and index  
<br/><br/><label>ISBN: </label>9781625274496(hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products <br/>Market segmentation --Marketing planning --Decision making --Blue ocean strategy --Blue oceans --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM