TY  - BOOK
AU  - Kim, Chan W.
TI  - Blue ocean strategy : how to create uncontested market space and make the competition irrelevant 
SN  - 9781625274496(hb)
U1  - 658.802 
PY  - 2015///
CY  - Boston 
PB  - Harvard Business School Press 
KW  - New Products
KW  - Market segmentation
KW  - Marketing planning
KW  - Decision making
KW  - Blue ocean strategy
KW  - Blue oceans
KW  - FMS
N1  - Included appendix, bibliographical references and index
ER  -