00749nam a22001577a 4500952012200000999001700122020002200139082001800161100003500179245010200214260005000316300003600366500006100402650012100463942000700584  00104070aMLKbMLKd2025-11-10ePurchased: Golden Booksg8597.00l0o658.802 KIMp90668r2025-11-10 00:00:00t1yBK  c58796d58796  a9781625274496(hb)  a658.802bKIM   aKim, Chan W.aRenee Mauborgne   aBlue ocean strategy bhow to create uncontested market space and make the competition irrelevant   aBoston bHarvard Business School Press c2015  axxvii, 287 p.b: ill.c; 24 cm.  aIncluded appendix, bibliographical references and index   aNew Products aMarket segmentation vMarketing planning vDecision making vBlue ocean strategy vBlue oceans vFMS   cBK