David, Fred R. Forest R. David Meredith E. David
Strategic management concepts and cases
- Kuala Lumpur Pearson Malaysia Sdn. Bhd. 2024
- xxxvii, 626 p. ; Col. : 27 cm.
9789672864226 (pbk)
Strategic planning--Business--Marketing--Strategies--Issues--FMS
658.4012 / DAV