TY - BOOK AU - Ackert,Lucy F. TI - Behavioral finance: psychology, decision-making, and markets SN - 9780324661170 (hb) U1 - 332.6019 PY - 2010/// CY - Mason, OH PB - South-Western Cengage Learning KW - Investments KW - Market behavior KW - Cognitive biases KW - Risk perception KW - Market anomalies KW - Overconfidence KW - FMS N1 - Includes glossary, bibliographical refrences and index ER -