TY  - BOOK
AU  - Beckwith, Harry
TI  - Selling the invisible:  A field guide to modern marketing
SN  - 9780446672313 (pbk)
U1  - 658.8 
PY  - 2012///
CY  - USA
PB  - Grand Central 
KW  - Selling
KW  - Service marketing
KW  - Customer satisfaction
KW  - Client expectations
KW  - Value creation
KW  - FMS
ER  -