Grigsby, Mike <br/><br/>
Marketing analytics  a practical guide to improving consumer insights using data techniques 

 - London  Kogan Page  2023 
 - xi, 332 p.  : ill.  ; 23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781398608191 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Marketing--Market segmentation--Consumer behavior--Marketing research--Marketing strategy--Data analytics--RSBM--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / GRI