00531nam a22001217a 4500020002400000082001600024100001800040245009600058260002900154300003300183500005100216650014200267  a9781398608191 (pbk)  a658.83bGRI  aGrigsby, Mike  aMarketing analyticsba practical guide to improving consumer insights using data techniques  aLondonbKogan Pagec2023  axi, 332 p.b: ill.c; 23 cm.  aIncludes bibliographical references and index.  aManagement sciencesaMarketingvMarket segmentationvConsumer behaviorvMarketing researchvMarketing strategyvData analyticsvRSBMvFMS