00603nam a22001577a 4500 0 0 0 0 MLK MLK 2025-11-27 Purchased: Golden Books 9957.34 0 658.83 GRI 90855 2025-11-27 00:00:00 1 2025-11-27 BK 59115 59115 9781398608191 (pbk) 658.83 GRI Grigsby, Mike Marketing analytics a practical guide to improving consumer insights using data techniques London Kogan Page 2023 xi, 332 p. : ill. ; 23 cm. Includes bibliographical references and index. Management sciences Marketing Market segmentation Consumer behavior Marketing research Marketing strategy Data analytics RSBM FMS BK