Marketing analytics
a practical guide to improving consumer insights using data techniques
Grigsby, Mike
creator
text
London
Kogan Page
2023
monographic
xi, 332 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Management sciences Marketing
Market segmentation
Consumer behavior
Marketing research
Marketing strategy
Data analytics
RSBM
FMS
658.83 GRI
9781398608191 (pbk)