TY - BOOK AU - Cooper,Brant TI - The lean entrepreneur: how visionaries create products, innovate with new ventures, and disrupt markets SN - 9781119095033 (pbk) U1 - 658.421 PY - 2016/// CY - New Jersey PB - John Wiley & Sons, Inc. KW - Entrepreneurship KW - Minimum Viable Product KW - Market Segmentation KW - Value Proposition KW - Scaling KW - Innovations KW - FMS N1 - Includes index ER -