Siegel, Eric <br/><br/>
Predictive Analytics  : the power to predict who will click, buy, lie, or die 

 - Hoboken  John Wiley & Sons, Inc.  2016 
 - xxxi, 332 p.  : ill., Col.  ; 23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781119145677 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining<br/>Computer science--Algorithmic prediction--Artificial intelligence--Business analytics--Risk assessment--Data science--GGC--FC
<br/><br/><label>Dewey Class. No.: </label>006.312  / SIE