TY  - BOOK
AU  - Siegel, Eric
TI  - Predictive Analytics: : the power to predict who will click, buy, lie, or die
SN  - 9781119145677 (pbk)
U1  - 006.312 
PY  - 2016///
CY  - Hoboken
PB  - John Wiley & Sons, Inc.
KW  - Data mining
KW  - Computer science
KW  - Algorithmic prediction
KW  - Artificial intelligence
KW  - Business analytics
KW  - Risk assessment
KW  - Data science
KW  - GGC
KW  - FC
N1  - Includes index
ER  -