Eyal, Nir Hooked: How to Build Habit-Forming Products - Canada Penguin 2019 - x, 246p. ; ill., : 21cm. ISBN: 9780241184837 (hb) Subjects--Topical Terms: Product design--Behavioral design--Consumer psychology--Hook Model--Variable rewards--User investment--FMS Dewey Class. No.: 658.575 / EYA