TY  - BOOK
AU  - Eyal, Nir 
TI  - Hooked: How to Build Habit-Forming Products
SN  - 9780241184837 (hb)
U1  - 658.575 
PY  - 2019///
CY  - Canada
PB  - Penguin
KW  - Product design
KW  - Behavioral design
KW  - Consumer psychology
KW  - Hook Model
KW  - Variable rewards
KW  - User investment
KW  - FMS
ER  -