00849nam a22001697a 4500040003600000082001300036100002500049245012500074260003500199300003200234500016500266500004000431500003900471502005800510546001200568650009900580  cRiphah International University  a420bUZM  aUzma Shaheen (56707)  aA comparative multimodal analysis of constructing brand and consumer identities through pakistani apparel advertisements  aIslamabadb(unpublished)c2025  aix,115 p.b: ill.c; 30 cm.  aSubmitted in partial fulfillment of the requirements for the degree of Master of Philosophy in English Linguistics to Faculty of Social Sciences and Humanities.  aIncludes bibliographical references  aThesis Supervisor: Ms. Rozina Bibi  aThesis (M.Phil)-Riphah International University, 2025  aEnglish  aEnglish LinguisticsvConstructing brandvConsumer IdentitiesvPakistani ApparelvTextualvFSSH