00897nam a22001937a 4500 0 0 0 0 RIU RIU 2025-12-14 0 420 UZM 103184 2025-12-14 00:00:00 2025-12-14 TH 59636 59636 Riphah International University 420 UZM Uzma Shaheen (56707) A comparative multimodal analysis of constructing brand and consumer identities through pakistani apparel advertisements Islamabad (unpublished) 2025 ix,115 p. : ill. ; 30 cm. Submitted in partial fulfillment of the requirements for the degree of Master of Philosophy in English Linguistics to Faculty of Social Sciences and Humanities. Includes bibliographical references Thesis Supervisor: Ms. Rozina Bibi Thesis (M.Phil)-Riphah International University, 2025 English English Linguistics Constructing brand Consumer Identities Pakistani Apparel Textual FSSH TH