01003nam a22002057a 4500952009400000999001700094040003600111082001300147100002500160245012500185260003500310300003200345500016500377500004000542500003900582502005800621546001200679650009900691942000700790  00104070aRIUbRIUd2025-12-14l0o420 UZMp103184r2025-12-14 00:00:00w2025-12-14yTH  c59636d59636  cRiphah International University  a420bUZM  aUzma Shaheen (56707)  aA comparative multimodal analysis of constructing brand and consumer identities through pakistani apparel advertisements  aIslamabadb(unpublished)c2025  aix,115 p.b: ill.c; 30 cm.  aSubmitted in partial fulfillment of the requirements for the degree of Master of Philosophy in English Linguistics to Faculty of Social Sciences and Humanities.  aIncludes bibliographical references  aThesis Supervisor: Ms. Rozina Bibi  aThesis (M.Phil)-Riphah International University, 2025  aEnglish  aEnglish LinguisticsvConstructing brandvConsumer IdentitiesvPakistani ApparelvTextualvFSSH  cTH