Kotler, Philip  Hermawan Kartajaya  Iwan Setiawan <br/><br/>
Marketing 4.0  moving from traditional to digital  

 - New Jersey  Joh Wile & Sons Inc.  2017 
 - xix, 184 p.  : 24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781119341208 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Influential digital subcultures--Trends shiping marketing--Connected customers--Brand affinity--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT