00681cam a2200157 i 4500952014900000999001700149020002300166082001500189100005400204245005500258260004300313300002500356500002000381650011500401942000700516  00104070aMLKbMLKd2025-12-16ePurchased : Paramount Booksg6789.10l0o658.8 KOTp90697r2025-12-16 00:00:00t1uINV-1130684w2025-12-16yBK  c59684d59684  a9781119341208 (hb)00a658.8bKOT1 aKotler, PhilipaHermawan KartajayaaIwan Setiawan10aMarketing 4.0bmoving from traditional to digital   aNew JerseybJoh Wile & Sons Inc.c2017  axix, 184 p.c: 24 cm  aIncludes index. 0aMarketingvInfluential digital subculturesvTrends shiping marketingvConnected customersvBrand affinityvFMS  cBK