00490nam a22001337a 4500 59777 59777 9780062018205 (pbk) 153.85 ARI Ariely, Dan Predictably irrational : the hidden forces that shape our decisions New York Harper 2010 xx, 348 p. ; 18 cm. : ill. Psychology Behavioral economics Consumer behavior Decision making Cognitive biases Social Sciences Judgment FSSH Psychology GGC BK