TY  - BOOK
AU  - Ariely, Dan 
TI  - Predictably irrational : : the hidden forces that shape our decisions
SN  - 9780062018205 (pbk)
U1  - 153.85 
PY  - 2010///
CY  - New York
PB  - Harper
KW  - Psychology
KW  - Behavioral economics
KW  - Consumer behavior
KW  - Decision making
KW  - Cognitive biases
KW  - Social Sciences
KW  - Judgment
KW  - FSSH
KW  - GGC
ER  -