Ariely, Dan  <br/><br/>
Predictably irrational   : the hidden forces that shape our decisions 

 - New York  Harper Collins Publishers  2010 
 - xx, 348 p.  : ill.  ; 18 cm. 
<br/><br/><label>ISBN: </label>9780062018205 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Psychology--Behavioral economics--Consumer behavior--Decision making--Cognitive biases--Social sciences--Judgment--FSSH--Psychology--GGC
<br/><br/><label>Dewey Class. No.: </label>153.85  / ARI