Mickey C. Smith  E.M. "Mick" Kolassa  Greg Parkins  Bruce Siecker <br/><br/>
Pharmaceutical marketing  : principles, environment and practice 

 - New York  Informa Healthcare  2010 
 - xvi, 371 p.  : ill.  ; 21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780789015839 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical marketing<br/>Drug marketing--Pharmaceutical industry--Healthcare marketing--Drug promotion--Medication--RIPS--GGC
<br/><br/><label>Dewey Class. No.: </label>615.1068  / PHA