TY  - BOOK
AU  - Mickey C. Smith
TI  - Pharmaceutical marketing: : principles, environment and practice
SN  - 9780789015839 (pbk)
U1  - 615.1068 
PY  - 2010///
CY  - New York
PB  - Informa Healthcare
KW  - Pharmaceutical marketing
KW  - Drug marketing
KW  - Pharmaceutical industry
KW  - Healthcare marketing
KW  - Drug promotion
KW  - Medication
KW  - RIPS
KW  - GGC
N1  - Includes index
ER  -