00856nam a22001697a 4500040003600000082001300036100002400049245013100073260003200204300004100236500010600277500005300383500004900436502007000485546001200555650011900567  cRiphah International University  a400bIQR  aIqra Idrees (70729)  aA multimodal discourse analysis of men's and women's light and dark complexions in Pakistani advertisement on electronic media  aLahoreb(unpublished)c2025  axiv, 129 p.b: ill.c; 29.5 cm.e+CD  aSubmitted in partial fulfilment of the requirement for the degree of Master of Philosophy in English.  aIncludes bibliographical references and annexure  aThesis supervisor: Dr. Shafqat Hussain Zaidi  aThesis (MPhil-Linguistics)--Riphah International University, 2025  aEnglish  aEnglishaLinguisticsvElectronic mediavGender representationvSkin complexionvSemioticsvMPhil-LinguisticsvRILL