<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>A multimodal discourse analysis of men's and women's light and dark complexions in Pakistani advertisement on electronic media</title>
  </titleInfo>
  <name type="personal">
    <namePart>Iqra Idrees (70729)</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Lahore</placeTerm>
    </place>
    <publisher>(unpublished)</publisher>
    <dateIssued>2025</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xiv, 129 p. : ill. ; 29.5 cm. +CD</extent>
  </physicalDescription>
  <note>Submitted in partial fulfilment of the requirement for the degree of Master of Philosophy in English.</note>
  <note>Includes bibliographical references and annexure</note>
  <note>Thesis supervisor: Dr. Shafqat Hussain Zaidi</note>
  <note>Thesis (MPhil-Linguistics)--Riphah International University, 2025</note>
  <note>English</note>
  <subject>
    <topic>English Linguistics</topic>
    <topic>Electronic media</topic>
    <topic>Gender representation</topic>
    <topic>Skin complexion</topic>
    <topic>Semiotics</topic>
    <topic>MPhil-Linguistics</topic>
    <topic>RILL</topic>
  </subject>
  <classification authority="ddc">400 IQR</classification>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
  </recordInfo>
</mods>
