TY  - BOOK
AU  - Iqra Idrees (70729)
TI  - A multimodal discourse analysis of men's and women's light and dark complexions in Pakistani advertisement on electronic media
U1  - 400 
PY  - 2025///
CY  - Lahore
PB  - (unpublished)
KW  - English
KW  - Linguistics
KW  - Electronic media
KW  - Gender representation
KW  - Skin complexion
KW  - Semiotics
KW  - MPhil-Linguistics
KW  - RILL
N1  - Submitted in partial fulfilment of the requirement for the degree of Master of Philosophy in English; Includes bibliographical references and annexure; Thesis supervisor: Dr. Shafqat Hussain Zaidi; Thesis (MPhil-Linguistics)--Riphah International University, 2025
ER  -