00998nam a22002057a 4500952008200000999001700082040003600099082001300135100002400148245013100172260003200303300004100335500010600376500005300482500004900535502007000584546001200654650011900666942000700785  00104071aGGLbGGLd2026-01-23l0o400 IQRp117461r2026-01-23 00:00:00yTH  c60289d60289  cRiphah International University  a400bIQR  aIqra Idrees (70729)  aA multimodal discourse analysis of men's and women's light and dark complexions in Pakistani advertisement on electronic media  aLahoreb(unpublished)c2025  axiv, 129 p.b: ill.c; 29.5 cm.e+CD  aSubmitted in partial fulfilment of the requirement for the degree of Master of Philosophy in English.  aIncludes bibliographical references and annexure  aThesis supervisor: Dr. Shafqat Hussain Zaidi  aThesis (MPhil-Linguistics)--Riphah International University, 2025  aEnglish  aEnglishaLinguisticsvElectronic mediavGender representationvSkin complexionvSemioticsvMPhil-LinguisticsvRILL  cTH