TY - BOOK AU - Faheem Mahdi (64818) TI - The future of social media advertising: how ai technologies are reshaping digital marketing U1 - 302.23 PY - 2025/// CY - Islamabad PB - (Unpublished) KW - Media studies KW - Artificial intelligence KW - Digital marketing KW - Consumer trust KW - Social media KW - FSSH N1 - Submitted in the partial fulfillment of the requirements for the degree of Master of Science in media studies to the department of Social sciences; Includes bibliographical references; Thesis supervisor: Dr. Muhammad Rashid; Thesis (M.S.)--Riphah International University, 2025 ER -