Kay, John The long and the short of it : a guide to finance and investment for normally intelligent people who aren't in the industry - UK The Erasmus Press 2009 - xiv, 240 p. : ill. ; 21.5 cm. ISBN: 9780954809324 (pbk) Subjects--Topical Terms: Accounting Management sciencesAccounting--Appraisal techniques--Investment appraisal--Financial ratio--Dividend policy--Management--RSBM--GLB-LHR Dewey Class. No.: 657.046 / KAY