TY  - BOOK
AU  - Kay, John
TI  - The long and the short of it: : a guide to finance and investment for normally intelligent people who aren't in the industry
SN  - 9780954809324 (pbk) 
U1  - 657.046 
PY  - 2009///
CY  - UK
PB  - The Erasmus Press
KW  - Accounting
KW  - Management sciences
KW  - Appraisal techniques
KW  - Investment appraisal
KW  - Financial ratio
KW  - Dividend policy
KW  - Management
KW  - RSBM
KW  - GLB-LHR
ER  -