Porter, Michael E.
Competitive strategy : techniques for analyzing industries and competitors
- USA The Free Press 1980
- xx, 396 p. : ill. ; 24 cm.
Includes glossary, bibliographical references and indexes.
9780029253608 (pbk)
Management
Strategic management--Internal assessment--Management issues--Strategy evaluation--Strategic planning--Business ethics--Business policy--Marketing--RSBM--GLB-LHR
658 / POR