Porter, Michael E.

Competitive strategy : techniques for analyzing industries and competitors - USA The Free Press 1980 - xx, 396 p. : ill. ; 24 cm.

Includes glossary, bibliographical references and indexes.

9780029253608 (pbk)


Management
Strategic management--Internal assessment--Management issues--Strategy evaluation--Strategic planning--Business ethics--Business policy--Marketing--RSBM--GLB-LHR

658 / POR