TY  - BOOK
AU  - Porter,Michael  E.
TI  - Competitive strategy: : techniques for analyzing industries and competitors
SN  - 9780029253608 (pbk)
U1  - 658 
PY  - 1980///
CY  - USA
PB  - The Free Press
KW  - Management
KW  - Strategic management
KW  - Internal assessment
KW  - Management issues
KW  - Strategy evaluation
KW  - Strategic planning
KW  - Business ethics
KW  - Business policy
KW  - Marketing
KW  - RSBM
KW  - GLB-LHR
N1  - Includes glossary, bibliographical references and indexes
ER  -