Kimmel, Allan J. <br/><br/>
Connecting with consumers  : marketing for new marketplace realities 

 - New York  Oxford university press  2010 
 - xvi, 333 p.  : ill.  ; 24.5 cm. 
<br/><br/><label>ISBN: </label>9780199556502 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences<br/>Consumer behavior--Customer engagement--Customer relationship--marketing strategies--Modern marketing--Marketplace realities--RSBM--GLB-LHR
<br/><br/><label>Dewey Class. No.: </label>658.8  / KIM