00565cam a22001454a 4500 20260429153109.0 9780199556502 (pbk) 658.8 KIM Kimmel, Allan J. Connecting with consumers : marketing for new marketplace realities New York Oxford university press 2010 xvi, 333 p. ; 24.5 cm. : ill. Management Sciences Consumer behavior Customer engagement Customer relationship marketing strategies Modern marketing Marketplace realities RSBM GLB-LHR BK 0 0 0 0 GGL GGL 2026-04-16 Donation 0 658.8 KIM 119075 2026-04-16 00:00:00 2026-04-16 BK 61629 61629