TY  - BOOK
AU  - Kimmel, Allan J.
TI  - Connecting with consumers: : marketing for new marketplace realities
SN  - 9780199556502 (pbk)
U1  - 658.8 
PY  - 2010///
CY  - New York
PB  - Oxford university press
KW  - Management Sciences
KW  - Consumer behavior
KW  - Customer engagement
KW  - Customer relationship
KW  - marketing strategies
KW  - Modern marketing
KW  - Marketplace realities
KW  - RSBM
KW  - GLB-LHR
ER  -