Mooij, Marieke de <br/><br/>
Consumer behavior and culture  : consequences for global marketing and advertising 

 - California  Sage publication, Inc.  2011 
 - xv, 403 p.  : ill., Col.,  ; 23 cm. 
<br/><br/> Included appendix, bibliographical references and index 
<br/><br/><label>ISBN: </label>978-1-4129-7990-0 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality management<br/>Cultural dimensions<br/>Consumer motivation--Decision-making process--Communication styles--Local culture--Motivation--Values--RIHCA--GLB-LHR
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MOO