00661nam a22001577a 4500 0 0 0 0 GGL GGL 2026-04-16 Gift 0 658.8342 MOO 119101 2026-04-16 00:00:00 2026-04-16 BK 61652 61652 978-1-4129-7990-0 (pbk) 658.8342 MOO Mooij, Marieke de Consumer behavior and culture : consequences for global marketing and advertising California Sage publication, Inc. 2011 xv, 403 p. : ill., Col., ; 23 cm. Included appendix, bibliographical references and index Hospitality management Cultural dimensions Consumer motivation Decision-making process Communication styles Local culture Motivation Values RIHCA GLB-LHR BK