TY  - BOOK
AU  - Mooij, Marieke de
TI  - Consumer behavior and culture: : consequences for global marketing and advertising
SN  - 978-1-4129-7990-0 (pbk)
U1  - 658.8342 
PY  - 2011///
CY  - California
PB  - Sage publication, Inc.
KW  - Hospitality management
KW  - Cultural dimensions
KW  - Consumer motivation
KW  - Decision-making process
KW  - Communication styles
KW  - Local culture
KW  - Motivation
KW  - Values
KW  - RIHCA
KW  - GLB-LHR
N1  - Included appendix, bibliographical references and index
ER  -