00754nam a22001577a 4500952010500000999001700105020002800122082001800150100002200168245008700190260004500277300004000322500006000362650016700422942000700589  00104070aGGLbGGLd2026-04-16eGiftl0o658.8342 MOOp119101r2026-04-16 00:00:00w2026-04-16yBK  c61652d61652  a978-1-4129-7990-0 (pbk)  a658.8342bMOO  aMooij, Marieke de  aConsumer behavior and cultureb: consequences for global marketing and advertising  aCaliforniabSage publication, Inc.c2011  axv, 403 p.b: ill., Col.,c; 23 cm.  aIncluded appendix, bibliographical references and index  aHospitality managementaCultural dimensionsaConsumer motivationvDecision-making processvCommunication stylesvLocal culturevMotivationvValuesvRIHCAvGLB-LHR  cBK