TY  - BOOK
AU  - Gursoy, Dogan
TI  - Handbook of scales in tourism and hospitality research
SN  - 9781780644530 (pbk)
U1  - 910.72 
PY  - 2015///
CY  - UK
PB  - CPI Group
KW  - Hospitality management
KW  - Hospitality industry
KW  - Marketing research
KW  - Internal marketing
KW  - Promotion policy
KW  - Tourism
KW  - RICHA
KW  - GLB-LHR
ER  -