Raza, Ivo <br/><br/>
Head in beds   : hospitality and tourism marketing  

 - New Jersey   Pearson Prentice Hall  
 - xvi, 252 p.  : ill.  ; 23.5 cm. 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>0131101005 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality management<br/>Hospitality marketing <br/>Hospitality industry --Loyalty marketing --Public relation --Branding --Tourism --RIHCA--GLB-LHR
<br/><br/><label>Dewey Class. No.: </label>647.94068  / RAZ