: hospitality and tourism marketing Raza, Ivo creator text New Jersey Pearson Prentice Hall monographic xvi, 252 p. ; 23.5 cm. : ill. Includes index Hospitality management Hospitality marketing Hospitality industry Loyalty marketing Public relation Branding Tourism RIHCA GLB-LHR 647.94068 RAZ 0131101005 (pbk) 20260430145818.0