TY  - BOOK
AU  - Raza, Ivo
TI  - Head in beds : : hospitality and tourism marketing 
SN  - 0131101005 (pbk)
U1  - 647.94068 
CY  - New Jersey 
PB  - Pearson Prentice Hall 
KW  - Hospitality management
KW  - Hospitality marketing
KW  - Loyalty marketing
KW  - Hospitality industry
KW  - Public relation
KW  - Branding
KW  - Tourism
KW  - RIHCA
KW  - GLB-LHR
N1  - Includes index
ER  -