Masterman, Guy  Emma H Wood <br/><br/>
Innovative marketing communications  : strategies for the events industry 

 - UK  Elsevier   2006 
 - xxi, 322 p.  : ill.  ; 24.5 cm. 
<br/><br/> Includes appendix, author index and subject index  
<br/><br/><label>ISBN: </label>0750663618 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management scences<br/>Marketing <br/>Innovative marketing--E-marketing communication --Communication strategy --Corporate hospitality --Event sponsorship --RSBM--GLB-LHR
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAS