00630nam a22001577a 4500 20260430145904.0 0750663618 (hb) 658.802 MAS Masterman, Guy Emma H Wood Innovative marketing communications : strategies for the events industry UK Elsevier 2006 xxi, 322 p. : ill. ; 24.5 cm. Includes appendix, author index and subject index Management scences Marketing E-marketing communication Communication strategy Innovative marketing Corporate hospitality Event sponsorship RSBM GLB-LHR BK 0 0 0 0 GGL GGL 2026-04-19 0 658.802 MAS 119134 2026-04-19 00:00:00 2026-04-19 BK 61724 61724